Introduction
Is your business utilizing the power of YouTube in your
social media strategy? If you aren’t, then it’s high time that
you do. Video promotion is become increasingly important
for marketing a business in this digital age. It goes without
saying that attaching a compelling image to your blog post
will immediately increase the chances that it will be read and
shared online. However, even these picture-perfect posts
are being set aside in favor of video, a more passive form of
information transmission. Even if you aren’t already utilizing
YouTube, you may be wondering what else you can do to
try and increase your fanbase, shares, and engagement.
When it comes to increasing awareness of your brand,
there's something intrinsically authoritative about a brand
that makes its own videos. Videos seem to lend more
credence and validity in a way that blog posts and more
traditional strategies of marketing just can't. This is
especially true since 86 percent of modern consumers suffer
from what is known as ‘banner blindness.' This means that if
you want to reach your target audience, then you have to
find a different way to advertise online. Creating your own
videos and utilizing the power of YouTube can help to turn
your business into an authority in your industry.
Video personalizes your brand in a way that images or the
written word just can't. If you cast yourself in your videos, it
will allow your audience to get a better sense of the person
behind the business long before the video is over. Video can
add a personal touch to your brand like no other medium.
Here are five ways you can build your brand authority with
YouTube.
1. Take the Time to Understand Your YouTube Viewers :
The only way that you will be able to build your brand's
authority on YouTube is by making the kind of videos that
your target audience wants to see. The only way that you
will be able to create videos that will attract your target
audience is if you thoroughly understand your viewers. To
determine the kind of videos and content that your viewers
want to see from your brand you have to brainstorm and
decide on your ideal demographic. You need to know who
your audience is, their age range, their interests, the kind of
content they enjoy watching, and why that is tuning into
other YouTube channels like yours.
You can start your brainstorming session by doing a search
of relevant keywords to see what kind of videos appear in
the searches. This will allow you to see what other types of
videos are being made based on your niche. Look for videos
that have a high view rate and check out their corresponding
channels to see what their subscriber numbers are.
The more detailed you can get about who your target
audience is, the more you can be sure that you've chosen
the right approach with the videos that you are producing. If
you want to build your authority on YouTube, then you have
to make sure that you are providing the right kind of content
to attract your target audience and encourage them to
subscribe to your channel. You need to make sure that you
take the time to clearly define your target audience before
you spend the effort in creating videos for your YouTube
channel.
